Meet The Original Franchising Gurus

Our mission is to help aspiring entrepreneurs navigate the complex world of franchising, providing expert guidance and personalised solutions to help them succeed in the competitive franchise market.

how franchising guru was born

Our franchisor consultancy was born from the passion of a group of forward-thinking entrepreneurs who recognized the challenges faced by franchisors and franchisees in the modern business landscape. With firsthand experience building and operating successful franchises, our founders knew that expert guidance and support were crucial to achieving long-term success.

As the digital age ushered in new complexities and opportunities, the need for a result-driven consultancy became even more apparent. Our founders saw an opportunity to provide modern, inspirational solutions to aspiring franchisors and struggling franchisees, who often lacked the resources and knowledge to navigate the fast-paced, competitive franchising industry.

Our team of experts is driven by a shared commitment to help our clients achieve their goals and build thriving, sustainable businesses. We offer a comprehensive suite of services, including cutting-edge marketing, legal advice, financial planning, and operational support, all tailored to meet the unique needs of each client.

Through our innovative, result-driven approach, we’ve helped countless franchisors and franchisees achieve unprecedented success. We believe that with the right guidance, support, and modern strategies, any franchise can thrive in today’s rapidly evolving business landscape.

About James

20 years+ in franchising & leisure industries.
Guru of franchise business development & growth strategies, marketing & branding.

James is a dynamic and results-driven professional with over 20 years of experience in franchising and leisure industries. He has a strong background in business development, strategic planning, and operations management, with a focus on delivering exceptional customer experiences. James has a deep understanding of the franchising industry, including franchise operations, marketing, and brand development. He has also gained extensive experience in the leisure industry, including event management, sales, and customer service. Throughout his career, James has worked with a variety of franchise brands, helping them to grow and succeed through effective business strategies and operational excellence. He is a passionate leader with a focus on delivering results and driving growth.

About Maria

15 years+ in Legal & franchising industries. Guru of franchise law, contract negotiations, franchise relations & expansion.

Maria is a seasoned professional with 15 years of experience in both legal and franchising industries. She is a strategic thinker with exceptional problem-solving skills and a proven track record of delivering results. Throughout her career, Maria has gained a deep understanding of franchising, including the intricacies of franchise law, contract negotiations, and franchisee relations. She has also sharpened her legal skills, including contract drafting and negotiations, litigation, and intellectual property law. Maria is passionate about helping businesses grow through franchising and has played a key role in the successful expansion of several franchise brands. She is a detail-oriented professional with a strong work ethic and is committed to delivering exceptional results for her clients.

“James has extensive experience and perceptive knowledge of franchising, both in the UK and Internationally. He knows how to create and build a strong yet balanced franchise partnership which gives the franchisee and franchisor the best chance of success. He has a critical eye for understanding how a business could develop a franchise model.”

ANDY THOMPSONChairman of Anytime Fitness UK

We have used Maria’s services for various franchise-related roles to support our business for legal compliance and over-business consultancy. I had the pleasure of working with Maria, and I can attest to her exceptional skills and expertise in this field. She has a wealth of experience and knowledge in supporting businesses in franchising and legal compliance. Maria’s dedication to her clients and passion for the industry is evident in every project she takes on. Maria is a valuable asset to any team, and her expertise will undoubtedly benefit any organisation she works with.

Mike RaczDomino’s, Costa, Anytime Fitness franchisee

ANDY THOMPSONChairman of Anytime Fitness UK

Mike RaczDomino’s, Costa, Anytime Fitness franchisee

Our Guru Experience

1 +

years of experience building successful franchises

1 +

franchises sold
domestically & internatioanally

£ 1 M

revenue generated

1 +

businesses franchised around the globe

Meet the team

Ewelina Luterek

Guru of Business Development

Ewelina Luterek is a dedicated and accomplished professional with a decade of experience in adult education and business development and is now the Business Development Manager for Franchising Guru. With a passion for both teaching and fostering growth in business environments, Ewelina brings a unique blend of pedagogical expertise and strategic acumen to her endeavours. Her commitment to lifelong learning and excellence has consistently driven her success in empowering individuals and organisations to reach their full potential.

Anna Khemmelis

Video Guru

Anna is a London based videographer with 7 years of commercial shooting experience. She is unobtrusive and specialises in capturing specific characteristics of a business to show its best side. In today's modern advertising landscape, video content reigns supreme, serving as a primary conduit for promotional endeavours. Anna's expertise becomes particularly invaluable as she contributes to enhancing the visibility of our franchise brands, ensuring they command the attention they deserve.

Russell Valler

Sales Director and Sales Guru

Russell is a fresh thinking, innovative leader who has amassed nearly 15 years of franchise experience across the leisure, hospitality and shared working space sectors. Russell has an impressive background in moulding, leading and driving teams to achieve both their operational and sales targets. In addition, Russell has successfully owned and achieved profitable exits from his own franchise businesses and truly possesses an unmatched skillset as both franchisee and franchisor. Russell’s passion, drive and excitement in working with early stage brands to achieve their franchise goals whilst also excelling in expanding existing franchised businesses means he is the perfect person to help franchise’s new or old to achieve their franchise aspirations.

We are not a business aiming to work with hundreds of companies yearly. We aim to ensure that we focus purely on the success of our clients and provide quality consultancy and training that you can actually use.