Hauntingly Good Business: How to Use Halloween to Promote Your Franchise?

Halloween theme
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Maria Misyurina

Franchising Guru Co-founder;
Guru of franchise law, contract negotiations, franchise relations & expansion.

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In this blog post, we’ll explore some Halloween ideas to inspire you to promote your franchise businesses

Halloween has become more than just a day for costumes and trick-or-treating. It’s now a season, and businesses and franchises have embraced this period to engage with customers, boost sales, and showcase their creative marketing prowess. In this blog post, we’ll explore some Halloween ideas to inspire you to promote your franchise businesses through innovative menu items, limited-edition products, and appealing marketing campaigns.

Themed menu items

If you are a Franchisor in the food and beverage industry why not get creative with their Halloween-inspired menu items for your franchise? This will create a memorable experience for your customers and keep them waiting for new ideas from your brand in the following years. Here are few examples:

  • Starbucks: their famous Pumpkin Spice Latte is a prime example of a limited time beverage that is eagerly awaited by the Starbucks fans and has become associated with the Halloween season
  • Krispy Kreme: The doughnut chain transforms its classic doughnuts into eerie and delightful creations for Halloween. From mummy doughnuts with white icing to spider web-decorated doughnuts, these spooky pastries are both delicious and Instagram-worthy.
  • Chipotle: Chipotle offers its “Boorito” deal on Halloween, allowing customers in costume to get a discounted burrito.

Limited-Edition Products

Consider introducing limited-edition products with a spooky twist for your franchise. These exclusive items often generate buzz and excitement among customers. Here are a couple of examples:

  • Heinz: In 2020, Heinz decorated their regular ketchup bottles with a devilishly creative ‘Tomato Blood’ design. The remarkable marketing of this essentially identical product had a profound impact, leading to a substantial increase in sales.
  • M&Ms: Mars has a tradition of releasing special Halloween-themed candy that are exclusive to the holiday, they make up for a great Halloween celebration.

Creative Marketing Campaigns

Why not create a Halloween themed marketing campaign for your business? This is a great way to engage customers and create a sense of excitement. Here are a couple of examples:

  • Burger King: In a creative marketing move, Burger King once offered a limited-time “Nightmare King” burger. They conducted a study to suggest that eating the Nightmare King led to vivid nightmares. This unique, spooky campaign garnered considerable media attention, sparking curiosity and driving sales.
  • Dior: If you believed that Halloween solely revolved around costumed kids gathering candy, then you might be overlooking the enchanting, more mysterious aspect of this holiday. Even Dior embraced the eerie atmosphere with an influencer campaign starring Bella Hadid. In this campaign, the supermodel showcased the art of crafting glamorous Halloween makeup looks. The “how to” makeup tutorials were widely shared on social media, harnessing the power of the #DiorMakeupHalloween hashtag. This approach effectively reached out to an entirely new Halloween audience, delivering content that resonated with their interests and preferences.

Conclusion

Halloween has evolved into a fantastic marketing opportunity for franchises and businesses. From themed menu items that tantalize the taste buds to limited-edition products that collectors covet, and captivating marketing campaigns that spark conversations, Halloween promotions are a win-win for both brands and consumers. These examples showcase how companies embrace the spirit of Halloween, adding a touch of creativity and spookiness to their products and marketing strategies. So, whether you’re a customer in search of spooky delights or a business looking to boost sales, Halloween is the perfect time to get into the Halloween spirit!