During these conversations, the focus is on selling the franchise opportunity to potential franchisees. This involves highlighting the benefits, advantages, and unique aspects of the franchise business. The goal is to showcase the potential for success, profitability, and growth that comes with being a franchisee.

Simultaneously, good franchisors also use these conversations to ensure a mutual fit between the franchisee and the franchisor. They assess the potential franchisee’s knowledge of the industry, relevant experience, attitude towards business, and alignment with the franchisor’s values and culture. This helps create a harmonious and productive partnership between the franchisor and the franchisee.

By engaging in these conversations, both parties can determine if they are a good match for each other. It ensures that the franchisee understands the expectations, requirements, and commitments involved in operating the franchise. Additionally, it allows the franchisor to select franchisees who possess the necessary qualities and characteristics to represent the brand effectively.

In summary, these conversations serve the purpose of convincing potential franchisees of the benefits of joining the franchise while also evaluating their suitability as franchisees. It is a crucial step in building a successful franchise network based on shared values, goals, and a strong working relationship.